Honda has released the first sketch of the all-new Prologue electric SUV which is due for launch in early 2024.
Described as an adventure-ready SUV capable of satisfying daily and weekend driving, the 2024 is Honda’s first model built primarily with virtual reality visualization technology. The car was designed at Honda Design Studio in Los Angeles in collaboration with the Honda Design Team in Japan.
Honda says the front of the car features a long wheelbase, short overhanging arms and “Sturdy stand fitted with a capable frame.The electric SUV’s front end, he adds, is inspired by the Honda e front end, although this isn’t immediately obvious at first glance.
According to the automaker, the Prologue’s clean, modern exterior design will look comfortable in the same showroom with current Honda SUVs. As would be expected when working on an EV, the design team focused on aerodynamics, adopting a simple body surface orientation and fewer lines to improve range and reduce cabin noise.
“As the Honda Prologue exterior design project leader, it has been incredibly exciting to work with a young team of designers with new capabilities to create an SUV with clean, simple lines and a strong influence from global EV models, including the Honda e. We balanced that with the new tough look you see in the Our current line-up to ensure the Prologue represents a true Honda EV.”
Jiro Ikeda, Exterior Design Lead
Unfortunately, Honda isn’t yet ready to reveal much about the first mass-market electric utility vehicle (BEV) in the U.S. co-developed with General Motors, so we don’t know if it’s a compact or midsize SUV. We’ll also have to wait a little longer for powertrain details and range estimates.
We know the 2024 Prologue will use GM’s Ultium battery packs, so if you get a 100kWh package like the Cadillac Lyriq, we should expect a range of about 300 miles. We tried to get more information about the introduction from a company spokesperson, but all we got was that the EV is “Designed to match the functionality of other Honda SUVs with plenty of flexible cargo space, performance and functionality to meet the high expectations of our customers.“
Honda Concept New Dealer Look
Along with the teaser graphic for the prelude to 2024, Mamadou Diallo, Vice President of American Honda Vehicle Sales, has shared new information about the North American automaker’s electrified future at an informational roundtable. InsideEVs attended last week.
He said that after sales of the Honda Prologue begin in 2024, the company will start producing and selling models based on the Honda e: its EV architecture from 2026. Then, starting in 2027, Honda plans to start producing and selling a new series of priced electric vehicles. sensible, based on a new vehicle architecture jointly developed with General Motors.
In these three phases, the Honda brand plans to sell 60,000 EVs in 2024 (down 10,000 from the initial Prolog sales target), 300,000 EVs in 2026, and nearly 500,000 EVs in North America by 2030. Interestingly, these estimates do not include Acura vehicles and are part of a broader goal to deliver 30 new electric vehicles globally by 2030 with an annual volume of 2 million units.
When asked how many of the 30 new EV models are destined for North America, Diallo declined to say, adding that it was too early to reveal. As for where these U.S.-bound models will be built, the head of North American sales said, without providing further details.
“North American cars will be manufactured in North America and that’s what we’re looking forward to.”
Regarding the production site of Prologue and its counterpart Acura, Diallo said:At this point we have not disclosed this.“GMO plants would be logical choices given that both compounds are built on the Ultium platform.
To prepare for the electric car onslaught, the executive said Honda is working closely with its dealers to help them prepare to take care of electric car customers. The company shared conceptualizations for the design of a new vending facility that would provide merchants with a modular and flexible space. The automaker will provide guidance on the number and type of EV charging station dealers they will be required to install based on projected EV sales volume, and regarding the types of special tools and equipment needed to service Honda EVs.