We finally know who founded and who runs DeuxMoi.
In case you didn’t know, the Instagram account is revealing speculative items about different celebrities based on supposed inside information. The account exploded during the pandemic, and since then a huge fan base has grown.
The site operated anonymously until Friday, May 20 when Internet Culture Reporter Brian Feldman Publishing an in-depth investigation that reveals the identities DeuxMoi.
Click inside to read more…
In his published investigation for BNet, Feldman mention how DeuxMoiThe Instagram account with over 1.5 million followers has skyrocketed in popularity and how they branched out to host Dukes You and the Deux Me After Dark Podcasts, where hosts use voice changers to disguise their real voices.
DeuxMoi Also working on their first novel anonymous pleasea fictional memoir about a fashion worker who rises to fame under a pseudonym with A Doxmoy-Like the social media account, which will be released in November. HBO Max recently announced that it is working on turning the novel into a TV series.
For all their newfound fame with podcasts, book deals, TV shows in the pipeline, and tons of interviews, no one knew who was behind the famous account. Until now.
Feldman He explained that he did a very deep research online about all things DeuxMoi – From searching in old posts DeuxMoi It was tagged, public comments they made, and a YouTube video featuring the founders.
Initially, DeuxMoi A fashion blogger run by two anonymous women, and in an interview from 2020, they confirmed that the site was launched in 2013. They also revealed that during the early stages of their time DeuxMoione person was running the blog while another posted on Instagram and Twitter.
At that time, model Kristina Romanova He shared a post on Instagram, tagged @deuxmoi and someone passing @mkempsyo. Feldman It shows that mkempsyo is mentioned frequently along with a file DeuxMoi the account.
After doing more research, Feldman He discovers that mkempsyo is a fashion entrepreneur named Meiji Kempner. Meiji She also had a Pinterest page with a pin board dedicated to her grandmother, a famous New York City socialite Nan Kempner. On the DeuxMoi The Pinterest page, shared back in 2014, also featured a pin board dedicated to Nan.
There is also a Facebook page that is not active now Coco Doxmoy, who describes herself as the “half of the deuxmoi girls on deuxmoi.com” and “the co-founder of the fashion, beauty and lifestyle website deuxmoi.com”. in 2014, Coco Post a link to Vanity Fair An article about Kempner Brand launch, with the addition of “So proud of my deuxmoi gals Meggie Kempner.”
So there is the first DeuxMoi Account contestants: Meiji Kempner.
Feldman Then he explained how he was able to discover the identity of the other DeuxMoi Account runner.
in his deep dive, Feldman Found the 2013 tweet from the model Emily Didonatowho wrote, “I love your @gizroc75 blog! It’s amazing having a look you guys! deuxmoi.com.”
While trying to find the identity of @gizroc75, Feldman He found the 2015 tweet from Au Revoir Les Filles, who tweeted, “Great chat with Melissadeuxmoigals. Love what you’re doing and go girl!!!”
as searched for Melissafamily name , Feldman Discovered a tweet from 2012 from the hairdresser Louis Angelo, which refers to @gizroc75 as “Lovallo”. hairstylist and DeuxMoi You have an affair, with the blogger who endorsed his work at the salon in a 2015 blog post.
So there is a second DeuxMoi Founder: Melissa Lovalo.
Model Anastasia Khozesova He shared a photo on Instagram back in 2013, tagging @mkempsyo, @mlovallo12 – apparently Melissahis personal account – and deuxmoi in a post, while also apparently revealing that they all worked together in Ralph Lauren.
Feldman He went on to say that all the @mkempsyo, @gizroc75, and @mlovallo12 tags had been removed from the internet, but their tags were still there, and that’s how he was able to find out everything.
back in 2020, Hailey Bieber She took to her Instagram story to say she found out the identities of who runs it DeuxMoiBut she did not reveal their names.
On Saturday (May 21), Pop Crave Instagram account subscriber Feldmandiscover it Meiji And Melissa He runs DeuxMoiAnd Healy Liked the post, apparently confirming that these two women actually run the account.
The DeuxMoi The Instagram account didn’t post anything new all weekend, and Meiji And Melissa They made all their personal social media accounts private.
you can read Brian FeldmanFull BNet.com investigation.