In addition to online ordering, the new Pride Edition Sport Loop and Pride Edition Nike Sport Loop for Apple Watch are now available for purchase at select Apple Store locations around the world. Availability in store varies, with some locations offering pickup starting today and others offering pickup as late as June 1.


Apple said it released the bands in celebration of Pride Month in June of this year and in support of the global LGBTQ+ community and the equality movement.

This year’s Pride Edition sport loop has a lighter design and features the word “Pride” woven directly into the bracelet, while the Nike Sport Loop is darker and doesn’t have any engraving. Both bands are compatible with any Apple Watch model, priced at $49 each in the US.

A new Pride watch face is also available for Apple Watch Series 4 or later. The colored threads of the watch face move automatically as the Apple Watch rotates the Digital Crown, taps the display, or raises the wearer’s wrist.

Last year’s Pride Edition Braided Solo Loop is still available for $99.

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