Google Pixel ecosystem with Pixel 7, Pixel Watch, Pixel Buds Pro, Pixel tablet in grey and green

Is Google’s ecosystem pushing too much too fast? Let’s discuss.

Rita El Khoury / Android Authority

Google I/O 2022 is flooded with hardware announcements. While we were already expecting to see the Pixel 6a and Pixel Watch, we were surprised by the promised return to the tablet ecosystem with the Pixel Tablet. Google now has its fingers in many different pies, from smartphones to earphones, tablets to smartwatches, smart home devices to laptops, and maybe even foldable devices at some point in the future.

It begs the question: Is Google advancing itself by entering into new product categories all at once? Or is he finally getting serious about creating a cohesive ecosystem, one that he can anchor in a T-shape? Android saladAdamya and Rita provide both sides of the argument.

our guide: Everything you need to know about Google devices

Google’s Help World may need some help of its own (Adamya)

Google Graveyard Halloween 2019 Hero

Google has done what you can expect from a big tech company with its stature. It announced its entry into smartwatches and a return to the Android tablet scene. But this writer doubts whether the Mountain View giant can pull and maintain all these new form factors over the years, not to mention push into some of the well-established markets that have spoiled consumers for choice today.

Google seems to be building things without a greater view of where you’re headed.

Alphabet, Google’s parent company, has been waiting in the wings for a long time to make this device splash – an Android smartwatch that works as great with an Android phone as the Apple Watch does with an iPhone, plus the ultimate Android tablet that could become the iPad competitor we wanted All the time. But Google has a history of jumping on and then backing out on its big promises. That’s why we have a so-called Google Graveyard. An ashes spectacle of products like the Nexus Player, Chromecast Audio, and countless others that Google was once so excited about and then abandoned halfway through. Google seems to build things without a greater view of where it’s headed, and then ends up killing it for lack of commitment.

Don’t get me wrong, Google definitely has the power to do everything – and Rita will tell you why shortly. If the past year has been anything to go by, the company has proven that it can get a taste of success in the flagship smartphone business. However, its recent hardware victories are by no means a sign of things to come.

Complaints about the Pixel 6 have been flooding Reddit logs for months now.

In 2020, a year before the Pixel 6 debut, Alphabet acknowledged dwindling hardware sales. And while Google is now showing off its new victory, Pixel 6 owners are far from happy. Since the series launched in October 2021, there’s been an unstoppable flood of bugs. Complaints about dropped calls, Wi-Fi outages, and more have been flooding Reddit logs for months. There’s even talk of the company offering high commissions to salespeople just to get the Pixel 6 out the door now.

With the Pixel Watch and tablet on the horizon, the Google software team will surely have a full hand in developing Android for screens large and small. The question arises as to whether the team will be able to provide high-quality updates across devices, especially with new products that require more attention than existing ones.

Google Watch IO 2022 Pixel Design

Google neglected the smartwatch software for years before Samsung came along and breathed some life into it last year with Wear OS 3. The success of the Galaxy Watch 4 is an excellent testament to how things should have been from the start and how Google, with all its resources, can’t do it justice The Android smartwatch scene for years.

The Pixel Watch will be the primary test of software that Google has ignored for years.

However, despite Samsung’s involvement, we haven’t seen much momentum in the development of Wear OS 3. Many of the current smartwatches are supposed to get the upgrade, but that hasn’t happened yet; The new and improved Wear OS is only on the Galaxy Watch 4 so far. The Pixel Watch will be the primary test of software that Google has ignored for years. It’s possible we’ll see the true wonders of Wear OS 3 on Google’s wearables, but the company’s silence about the software’s future and its tainted update history doesn’t really inspire confidence right now.

Google IO 2022 Pixel Tablet

Suddenly, not so long ago in 2019, Google exited the tablet market.

As for the Pixel tablet, Google has been off the bus for years now. Its last tablet – the Pixel Slate running Chrome OS – was released five years ago. The device had a lot going for it, but its hefty price tag and software bugs didn’t bring it close to ditching the 12.9-inch iPad Pro. Then all of a sudden, not too long ago in 2019, Google exited the tablet market, deciding to double its laptop portfolio instead.

Three years later, Google made a comeback in the tablet business, calling the Pixel tablet “the world’s most useful tablet”. But I doubt that will be the case. Even Google’s most focused efforts can’t convince me that it can bridge the market gap between Android tablets and iPads. Yes, it would be great to copy things from Pixel phones to tablets etc, but that might not be enough to sway tablet buyers who can buy a $329 iPad knowing that it will take years before they have to trade it in for a new one. For the Pixel tablet to really take off, Google first needs to make sure it’s fully committed to the tablet ecosystem and not let go like last time. It also has to do more than just update its apps to fit tablet screens.

continue: With Android 12L, Google should lead by example

As of now, I think pushing the entire Google system down might be too fast. But my colleague Rita has some very valid points to make for Google. Here is how you feel the company will succeed in its new ventures.

Everything is ready so that the Google ecosystem can finally succeed (Rita)

The Google Pixel Buds 2020 true wireless earbuds case is opened and next to the Pixel smartphone with the Bluetooth drop-down menu displayed.

The practical side of my mind agrees with every point Adamia makes. Historically, Google (Finding Nemo and Finding Dory Fame) has received regular attention for shiny new projects. It was also marred by bugs and issues with every hardware and software product shipped. Its previous attempts to penetrate the tablets and wearables markets were not very successful. And communication between its various teams was laughably bad for years; Just look at the status of your messaging apps – there are six of them!

On top of all of this, Google has had to balance championing its own brand with keeping its partners in the broader Android ecosystem happy. If the company starts to take a bigger piece of the pie, it could push the likes of Samsung or Xiaomi away, leading to more fragmentation, less market dominance, and ultimately lower revenue for its highly profitable advertising business.

This focused ecosystem push is just what we need and it’s time for that to happen.

That’s why when I think of a cohesive ecosystem and a unified experience across products, Google isn’t the first name that comes to mind. Camel. But that’s also why I think that pushing this ecosystem isn’t too much or too fast. As a matter of fact, that’s just what we need and it’s time for that to happen.

Google Pixel 6 Pro home screen lying on concrete

Rita El Khoury / Android Authority

For the first time in years, Google seems to have most of its devices in a row. The Pixel 6 is the fastest-selling Pixel phone ever, outselling the Pixel 4 and Pixel 5 combined in less than eight months. The cheaper Pixel “a” range has seen a positive reception for several years and has paved the way for better mid-range devices across the board. With a new custom Tensor processor, great cameras, and attractive pricing, the company has a formula for success that it can repeat for several years to establish itself in the smartphone space.

See also: The Pixel a and Galaxy A series heralded the golden age of mid-range smartphones

But that’s only one part of the story. Purchasing Fitbit and the latest collaboration with Samsung on Wear OS gives it an edge in the wearable market that wasn’t there before. For years, it has had to rely on a few third-party smartwatch manufacturers (like TicWatch) and fashion brands (like Fossil) to turn its vision into a physical product. The shift in Google’s wearables now is similar to what we saw when it moved from the Nexus brand to the Pixel brand. Now, Google can craft its own vision into a product that it fully controls.

The shift in Google’s wearables now is similar to what we saw when it moved from the Nexus brand to the Pixel brand.

On the software side, things are also being researched for the first time in a while. Sure, we had to say goodbye to some lovable services and enthusiastic projects, but this leads to a much simpler and focused effort for Google. We’ve seen tablet software get some much-needed attention with Android 12L and we’re promising more improvements down the road. We’ve seen most Google apps update to Material You within a few months – it was a similar shift that took a few years back in Holo and the original Material Design days.

Google’s hardware and software have become inseparable, in the spirit of Apple.

Google has also clearly enhanced its software-centric approach in hardware products. With quarterly Drops, more camera and AI-based calling features (and more), and deeper Google Assistant integration, Pixel devices continue to improve through the ownership cycle. This means tighter integration of hardware and software; The two have become inseparable, similar to the whole soul of Apple.

Read more: It’s time to let go of our fascination with the annual promotion cycle

Google should have pushed for a more integrated Pixel ecosystem years ago, but it’s not too late. As a matter of fact, I can argue that it is now or never. Apple has already established itself as the benchmark for a tightly cohesive experience across devices, but several other Android manufacturers are trying to build their own little-walled gardens as well – Samsung with its Buds and Watch and Health platform, Xiaomi with its smart home wallet to name a few. If Google doesn’t offer a similar experience now, it risks losing even the most die-hard Pixel fan.

Samsung Galaxy Tab S7 plus with galaxy Buds Live galaxy note 20 Ultra and galaxy watch 3

The point is not to compete with Samsung or Xiaomi. I doubt this is the case and I doubt Google has the logistics to pull it off. But in the grand scheme of Android, the tightly bound Pixel family of products can be the beacon that leads the way for other manufacturers, showing them what they can and should do for an optimal experience.

The tightly bound Pixel family of products could be the beacon that leads the way for other Android manufacturers.

If any company can go from making a phone plus a few other sparse products to building a fully integrated ecosystem, it’s Google. She has the resources, she has the know-how, she seems to be more focused than ever, and the stars have never been the same.

Of course, there will be a myriad of bugs and hardware failures, and of course they will be disproportionately amplified (like anything Pixel related), but when things work as they should, the Pixel ecosystem will make for a pleasant experience. And Google will learn and improve over several generations as it has in the past. I choose to believe in a positive outcome of this endeavor. what about you?

Is Google’s ecosystem pushing too much too quickly?

120 votes

2022-05-21 20:04:12

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