Now or never: Elvis-themed weddings are no longer allowed in Las Vegas, licensing firm tells chapel owners - National |  Globalnews.ca

Now or never: Elvis-themed weddings are no longer allowed in Las Vegas, licensing firm tells chapel owners – National | Globalnews.ca

Couples dreaming of an iconic Las Vegas wedding might be shocked if Elvis isn’t allowed on the premises.

The licensing company that controls Elvis Presley’s name and image has ordered the owners and operators of the Las Vegas Chapel to stop using the star’s shape in themed ceremonies, the Las Vegas Review-Journal originally reported.

Authentic Brands Group (ABG), the company that licenses all Elvis-related products, sent a cease-and-desist letter May 19 to several small churches in the state. The group also oversees several other major properties, including the Marilyn Monroe and Muhammad Ali estate.

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In the letter from ABG, the company wrote that it intends to stop the unauthorized use of “Elvis Presley’s name, likeness, voice image and other elements of Elvis Presley’s personality in advertising, merchandise, and more.”

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The letter specifies that this applies to all uses of “Elvis,” “Elvis Presley,” and “The King of Rock and Roll,” which are protected trademarks.

The suspension and discontinuation also emphasized that any “infringing church” unable to comply with the terms by May 27 should seek legal counsel.

ABG has not released a public statement about its demand that Elvis be removed from Vegas wedding churches.

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In Las Vegas, the wedding industry brings in $2 billion annually.

However, the request from ABG came as a shock to many Las Vegas church owners, many of whom told the Las Vegas Review-Journal that a large portion of their business comes from Elvis-themed weddings. The insistence that The King be removed from wedding halls is particularly devastating after owners have been forced to close their doors for most of the past two years due to the COVID-19 pandemic.

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A cease-and-desist letter does not prevent a person dressed as Elvis from performing at live theater performances and ceremonies (including weddings), because this form of impersonation is protected by the state’s “right of publicity” law. However, the distinguishing factor is when an Elvis image or likeness is used simply to attract customers to a business without this direct performance element.

For this reason, theatrical performances such as shook everything The Elvis greeting remains safe from ABG’s demands.

Whether it’s legally binding or not, couples in recent decades have flocked to Vegas from all over the world to be married off by an Elvis impersonator—a ridiculously romantic concept. Just last month, one of the biggest celebrity couples, Kourtney Kardashian and Travis Parker, went into the fun saying “I do” in front of an Elvis impersonator.

News of ABG’s cease and desist letter comes before Baz Luhrmann’s new biography Elvis It is scheduled to be released in theaters on June 24. The film will undoubtedly rekindle interest in Elvis, his career, music and life.

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2022-06-01 17:54:15

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