Welcome to our weekly roundup of all the Apple news you missed this week, in an easy-to-use roundup. We call it Apple Breakfast because we think it goes great with a cup of coffee or tea in the morning, but it’s great if you want to read it during lunch or dinner hours, too.
The art of self-sabotage
Sometimes you sell something officially, but secretly, for whatever reason, you don’t actually want people to buy the thing. (Let’s not get into why, for now.) How do you achieve your goals, without making it clear what you intend to do?
One technique that you can try is a method known as selling ice cream in the winter. You go out into the snow, drive your ice cream truck, play your ice cream music. How strange, you say, that no one buys my ice cream. People here must simply hate ice cream.
I was reminded of the ice cream this week when I watched a video by YouTube creator Luke Miani. Miani has positioned himself as a human guinea pig for Apple’s new self-service repair program and finds the iPhone screen replacement process “weird” and “really something.” There are plenty of intimidating (and expensive) gadgets out there, the instructions are rarely clear and don’t even look like genuine Apple stuff, according to Miani. It is not very attractive or convenient and does not save you a lot of money. Hi Tim, no one seems to be doing self repairs. I think people hate their own self-repair!
It’s confusing to see Apple, which is usually very adept at creating a great user experience, drop the ball so badly. until you realize that the company does not sell tools and instructions to the repairers themselves; It sells compliance with antitrust regulators. We are not customers, we are part of the product.
As Miani argues, self-serve reform seems designed to fail. It’s a way to prove to the world that Apple doesn’t run a monopoly, while at the same time encouraging users to keep using lucrative third-party and licensed repair services. It is a power game disguised as a power sharing.
With regulators following Apple across so many sectors and multiple continents, it will be interesting to see if the company tries to sell any other flavors of winter ice cream. The most obvious is allowing alternative app stores on the iPhone while hindering third-party ones and creating an environment where they don’t look trustworthy or easy to use. Then you can go up on stage and report that almost all of the app sales are done through the official channels, and I think people don’t want to get their apps anywhere else.
Popular content: This week’s top stories
We reveal 10 very useful features for your Mac You may not use (But it should).
An exciting new show means we finally know why Apple is doomed: All wrong Joni Ive.
Apple’s latest moves show how much – and how little – ready to change.
Newly released images reveal that the iPod nano has become almost Apple’s first “full screen” device.
Apple sued Rivos, alleging that the little-known startup stole its employees and He stole her trade secrets.
Apple may have to support Google Pay and Samsung Payif EU regulators get what they want.
Apple Watch “Cancelled” Body temperature readings It may finally arrive in Series 8.
In the meantime, the price of the next Apple Watch SE may be higher. New report says price will Jump to $299.
We have WWDC coming up in the second week of June, which means you can expect relatively slow may from Apple. But there is always room for some surprises.
And here’s every new Apple product still Expected in 2022.
podcast of the week
Ten and a half years ago, Apple introduced Siri. Has much changed since then? We talk about the case of Apple’s virtual assistant, along with some tips and tricks, on this episode of the Macworld podcast.
You can watch every episode of Macworld Podcast on Spotify, Soundcloud, Podcasts App or our own website.
Software updates, bugs and other issues
Jason Snell explains how Apple can fix Studio Display Confusing and controversial webcam.
The researchers discovered a new weakness The Apple silicon used in Macs, iPhones, and iPads is called “Augury”.
If you download iOS 9 on iPhone 4s, you may be entitled to a refund check, after settlement is over Low performance.
And with that, we’re done with this week. If you would like to receive regular news reports, sign up for our newsletters. You can also follow us on Twitter For breaking news stories. See you next Saturday, enjoy the weekend, and stay at Apple!