This week, Google held its annual I/O developer conference, where the company revealed new software updates like Android 13 and even some new devices, including the Pixel 6a, Pixel 7, and Pixel Watch. In addition, it also revealed a number of security and privacy features that will appear in its apps and services later this year.
Google says it wants to protect user privacy and wants to build a more secure internet by making its products secure by default, privacy by design, and having the user in control of their data. To achieve this goal, Google has announced several new features, such as account security status, automatic two-step verification, virtual cards, and other features that will soon enter its services. Here’s everything you need to know.
New security and privacy features announced at Google I/O 2022
When asked how people trust big tech companies with their data, users typically rate Apple higher than companies like Google and Meta, which are often at the other end of the spectrum. But it looks like Google wants to change that perception. Here are some of the security and privacy features that will be coming to Google apps and services soon.
The trend of online shopping is not slowing down, things are delivered straight to your mailbox and more and more people are making online payments every day. As the use of cards increases online, so does the risk that your payment details will be exposed to hackers and cybercriminals. To protect your payment details, such as credit/debit card numbers, CVVs, and others, Google is launching a new feature called Virtual Cards on Chrome and Android.
Currently, when you pay for something online, you can automatically fill in your payment details and card information using a Google popup. To add an extra layer of protection, Google releases virtual cards that will hide your actual card number from the payment system. It will replace your actual credit/debit card number with a unique virtual number. You will be able to create, manage, and view all your virtual card transactions from pay.google.com later this year. The feature is exclusive to the US for now, but Google may expand it to other regions in the future. Virtual cards will support all Visa, American Express, Mastercard, and Capital One cards at launch.
My Ad Center
Google ads are everywhere. On most websites you visit, on YouTube, on Android apps, and even in your search and discovery feed, you can spot Google advertising pretty much everywhere on the internet. Currently, Google customizes ads based on what you’re looking for, what you don’t like, what you don’t like, and many other things. In 2022, Google will give you more precise control over the type of ads you see.
Google has announced that it will launch a new “My Ad Center” that gives people control and provides an easier way to choose whether or not to customize your ads. “You’ll be able to choose the types of ads you want to see — such as fitness, vacation rentals, or skincare — and learn more about the information we use to show you,” The company says. You’ll also be able to flag certain types of ads so you won’t see them again. The company will roll out My Ads Center later this year.
During the keynote at I/O, Google announced that it is changing the way, when and where data is processed. The company announced “Protected Computing” that will ensure the privacy and integrity of your data. Google says that advances in technologies have allowed it to significantly reduce the amount of your personally identifiable data. The company says it intentionally adds “statistical noise” to strip your identity from your data. Finally, Google announced that it will continue to add end-to-end encryption to more and more services, making it impossible to access your sensitive data.
Remove personal information from Google search
With so much data circulating on the Internet, it is possible that some of your personal information, such as your email address, phone number, or home address, will appear in a Google search result. Google says it will now allow users to remove their personal information from Google search. This feature will be available in the Google app later this year. In addition, you can also place an order by clicking on the three dots next to individual Google search results.
Anti-phishing protection and security status notification in more apps
Google already blocks phishing and spam messages in Gmail. The company says its system blocks approximately 15 billion phishing messages every day. The company says it is now extending its “proven” phishing protection to Google Docs, Slides and Sheets. If you access a Google Doc, Sheet, or Slide that contains a phishing link, you will receive an alert on the screen. Additionally, the company says it is now expanding its account security status to include more and more apps. If something is wrong with your account security, a simple yellow alert icon will appear on your profile picture. It will then show the actions you must take to secure your account.
Automatic two-factor authentication
Google says it’s working on providing passwordless sign-in technology for people. However, to ensure a secure login, multi-factor authentication is very important. To facilitate two-factor authentication, Google offers one-click two-step verification, which will not require the user to enter a six-digit authentication code. Instead, users can simply use their existing iOS and Android devices to approve login requests.
These are some of the features coming to your Google accounts and services soon. Personally, I am looking forward to the virtual card feature. Currently, this technology is available in the Apple Card. When you use Apple to make a non-Apple purchase online, it generates a random card number each time.
However, the main difference between Apple and Google’s approaches is that Google’s Virtual Card technology works with almost all cards. The company has partnered with all major card providers in the United States. It will allow you to use your existing cards and will not be limited to one card. What feature are you excited about? Let us know in the comments section below!
more: The Google