Will online gambling with FansUnite (FANS.C) and Tiidal Gaming (TIDL.C) make up for the esports launch failure?

Will online gambling with FansUnite (FANS.C) and Tiidal Gaming (TIDL.C) make up for the esports launch failure?

Attention sports fans, we have a tough reality to face: esports as a project has been a disappointment.

It has been billed as the next big thing in 2018, mostly with a strong showing in South Korea, Japan and a few other countries in Asia where this type of business is big business and there is money being made at every game.

All about the hype train circa 2018:

But the same enthusiasm is not embodied here. We can’t be completely sure of the reasons for this.

Perhaps there is something inappropriate about commodifying a child’s play as labour, or perhaps it tends to raise ethical questions about power when the profit motive intervenes. Perhaps the idea that watching other people play video games is not as big a selling point as the promoters think. It is definitely not for me.

This does not mean that there is no market for it. Esports is certainly a profitable cow – as the success and proliferation of streaming sites like Twitch.tv and many of its competitors can attest – but it remains a niche, and thus underwhelming compared to what has sold.

Another unexpected beneficiary of the relatively quiet esports frenzy has been online gambling. We have seen revenue rise and interest take hold. So even if it doesn’t fill the stadiums as esports promised, it has definitely found a place, and now that the Ontario online gambling market has opened as of April 4th, we’re starting to see the potential of this unexpected new market.

Here are two companies poised for major success.

number of fans

FansUnite Entertainment (FANS.C) It is a sports and entertainment company with global reach. They focus on technology related to the organized and legitimate online gaming sector. why not? Canada has over 19.3 million active online gamblers, making online gambling one of the fastest growing industries in Canada. It is currently ranked 8th among the countries that spend the most money on online gambling.

Canadians spend more than $4 billion on offshore gambling sites each year, and based on a Canadian gaming industry report, Canadian gamers distributed $16 billion in local casinos. It is a mature market that is completely ready for companies and savvy investors to take profits.

In 2021, the Canadian gambling industry generated $2.64 in profits, of which $1.2 billion came from online gambling. The disparity in numbers makes sense when you take into account the COVID-19 pandemic and its impact not only on wages but also on casino attendance. There is also something to be said regarding the potential for revenue generation if the county government does not have such strict licensing of potential gambling providers, but that is something for another story.

FansUnite owns an iGaming platform called Chameleon, which offers gaming solutions to operators with a focus on sports and esports geared towards attracting attention (and dollars) from online bettors and casino players. They provide business solutions for tech businesses, but they also have multiple business options for consumers, such as the Scottish McBookie sportsbook and the Brazilian VamosGG e-sports book, as well as their Ascott Games affiliate casino style games.

What are they doing?

The company’s latest wave of activity involves expansion. In this case, they have signed a Memorandum of Understanding for a long-term licensing agreement with Lovell Brothers, which owns Dragon Bet, to launch an online sports betting portal called www.dragonbet.co.uk, which will run on Fanunite’s Chameleon online gaming platform.

While you’re here, check out the five easy questions with the Maddy clip filmed earlier this month.


Here’s what I love about setting up these numbers:

  • Strong cash position at $8.1 million.
  • $77.2 million of total shareholders’ equity.
  • Well positioned to take on a large portion of the recently opened and regulated online gambling market in Ontario.

But here’s a quick look at the operating highlights for the first quarter:

  • Total revenue was $9.67 million in the first quarter of fiscal year 2022, an increase of approximately 804% compared to $1.07 million during the same period last fiscal year.
  • Gross margin of $5.90 million (61%) in the first quarter of fiscal year 2022, compared to $0.54 million (51%) during the same period in the previous fiscal year of $0.5 million positive cash flow from operations in the first quarter of fiscal year 2022 , compared to negative cash flow. $2.2 million in the first quarter of fiscal year 2021
  • A net loss of $9.17 million in the first quarter of fiscal year 2022, which includes non-cash expenses of $10.31 million, compared to $2.49 million during the same period in the last fiscal year, which includes non-cash expenses of $0.72 million on March 31, 2022, amounted to The company’s net working capital of $13.6 million compared to $14.9 million on December 31, 2021.

Source: stockwatch.com

FansUnite appears to have enjoyed a fairly nice pop by the end of May, capping off a bleak start to the year. This could be the start of something big.

Tidal Games

the games

Like FansUnite before, Tiidal Games (TIDL.C) It is a media and technology platform that gives fans the ability to participate in esports and gaming. Unlike fans, they have an additional interactive element. What they offer is a mix of games, media and betting, and their partners have the ability to create experiences for fans and consumers using their own media and technology offerings.

Tiidal’s first product is Sportsflare.


Sportsflare isn’t just a sportsbook for the esports era, it’s actually a bridge between the viewer sitting at home or behind their video screen and what’s happening on screen. If the volume of big-name streaming devices like Twitch.tv is any indication, there is a huge market to watch other people play video games. But if you’re like me this kind of thing leaves you cold. Watching esports is like watching a baseball game: it’s slow, statistics are heavy and it can be hard to follow. But if you play or bet on baseball, it adds a whole new dimension.

This is the dimension that Sportsflare offers.

They have mini markets, for example.

Micro-markets provide players with ultra-accurate and high-frequency betting options, such as where the first-person shooter is, betting on where the next kill in the game will come from, and which team will get the goal.

But my favorite is betting on yourself. I can see myself losing a lot of money because of this.

This product meets perfection. A person who not only needs to defeat his opponent, but also defeat the performance measure he set yesterday. This is different, new and exciting.

This level of gradual development could also lead to another type of lucrative career: a professional esports star.

In this case, Tidal has you covered.

Lazarus Sports


Lazarus Esports has been around since 2010 and is the first esports team in Canada. They are dedicated to growing their industry, developing the gaming market, and supporting professionals of the highest caliber to achieve their full potential. They support 50 digital athletes in ten countries.

If you’re an ESG fan like many, Lazarus’ legacy of inclusivity and education might be well worth your time. Video games and esports have traditionally been male-dominated and have given rise to some pernicious gender stereotypes. Lazarus has established himself as a champion of equality for both women and people of color. They have championed gamers, creators, CEOs and employees for more than a decade, and they continue to find ways to help support and amplify voices that are not usually heard in the industry.

What are they doing?

In terms of what they do as a company, they make the rounds and get their name and index on as many boards as possible and in front of as many potential investors as possible. In this case, it exits to the US OTCQB markets, and becomes eligible for US electronic clearing and settlement through the Depository Trust Company.

They are fairly standard steps for companies at the Tiidal development level. Greater access means greater access to more investors.

What they really do is events like this:

More events mean more people and more people translates to more revenue.


  • It’s a positive steal at $9,366,000.
  • Innovative technology is being used in new ways – the Bet On Yourself platform.
  • Strong Equity for Shareholders in Dollars4,116,662
  • No debts.
  • Well positioned to take a large portion of the online gambling market in Ontario.
  • 40% ownership by.

Before bidding, we should definitely have a look at the Tiidal chart.

Source: stockwatch.com

May was not necessarily the best for Tidal, who initially fell only to bounce back to where it currently trades at $0.13. That’s still lower than where they were trading a month ago, but it’s still early days, and Tidal’s story is just getting started.

– Joseph Morton

2022-05-30 10:10:39

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